The Alley is a place for experiences, stories and encounters. With escape rooms where the whole is more important than individual details, and where atmosphere is just as central as the challenge itself. Since December 1, 2025 the operation has been run by Mystery Mechanics AB, who then took over the operation and acquired the assets from the previous company.
But The Alley is not just a business.
It is a concept.
We believe that truly strong escape room experiences are created through context. Through storytelling, atmosphere and design working together to create experiences that feel thoughtful, alive and relevant over time. That’s where engagement begins — and where memories are made.
Our ambition is to manage The Alley long-term. To take responsibility for what exists today, while continuously refining, adjusting and renewing the experiences when it adds real value. For us, it’s about balance: between familiarity and surprise, between preservation and development.
The Alley is both escape room experiences and a creative platform. A place where individuals, companies, organizations and public institutions meet through experience-based formats — for entertainment, collaboration and shared challenges. Each experience is crafted with care, professionalism and respect for the whole.
Behind the operation is Mystery Mechanics AB, a company with the ambition to develop its own escape room solutions and experience concepts. The Alley is the foundation, but the vision extends beyond individual rooms or a physical location. We build ideas, structures and formats that can evolve, adapt and live on in different forms.
The Alley is the beginning.
Mystery Mechanics AB is the engine.
The journey is shaped along the way.
Mystery Mechanics AB (559550-6030)
The company is VAT registered and holds F-tax status